Microtask enables the collaboration of thousands of human brains to confront problems that machines are unable to cope with effectively, such as handwriting recognition, interpretation of signs, old fonts, and others.

Microtask’s purpose is to solve large, complex tasks by splitting them into smaller tasks and crowdsourcing these smaller tasks to workers for completion in real-time. When all of the smaller tasks are completed, they are reassembled into a coherent whole which represents the overall solution to the initial task.

Microtask employs WritingBold to handle its blog content, social media presence, 2.0 interactions, and web campaigns.

Since the blog’s inception in November 2009, WritingBold has provided posts addressing the theoretical applications of Microtask’s platform to social media, games, gamification, and the music industry. Our blogging efforts, combined with a reasonable advertising budget, resulted in Microtask obtaining more than 13,000 Facebook fans and 26,000 Twitter followers in little more than a year.

Sample posts:

• Google+, Twitter, Facebook: the new capitals of crowdsourcing?
• Heather Chaplin: gamification’s worst nightmare?
• The secrets of Digitalkoot: Lessons learned crowdsourcing data entry to 50,000 people (for free)

Client sites:

• http://blog.microtask.com
• http://www.microtask.com