Rock is Hard, John Rochard is Harder!

marketing campaign planning and execution for Rochard

Recoil Games

Recoil Games is a Helsinki based game development company focused on the creation of original entertainment properties for games and other media. The company’s core expertise is in the development of premium console games that bring together adventure, gameplay and action in exciting new ways.

WritingBold has been hired by Recoil Games to handle a guerrilla marketing campaign for the upcoming hit “Rochard”, now available exclusively on Playstation 3 through PSN.

Our work consisted in:

Planning a 6 months long strategy for marketing and social media
Planning of several competitions to keep the community engaged
Conceptualization and redesign of Rochard’s website
Social Media Presence and Monitoring
Creation of original content both for the website and the blog
Filming of backstage material (1 and 2)
Marketing Budget planning
PR tasks for both PSN and Steam launch
Coordination between the European and American Marketing Team

Rochard is published on PSN by Sony Online Entertainment and self-published on Steam. Since its debut and also thanks to our PR efforts, the game has been nominated to several awards:

Gaming Universe: Best Downloadable Game
Unity Awards 2011: Best Graphics
Unity Awards 2011: Best Gameplay
GamingXP: Best Arcade Game
IGN: Editors’ Choice
GamePro: Editors’ Choice
GameShark: Editors’s Choice
Pelit Suosittele
IGM Best PSN Game of 2011

So far, the game received very favorable reviews. You can see our international Coverage clicking here.
For more details on the scope of the campaign, please CONTACT US.