Kids & Dragons is an entry-level tabletop RPG game aimed at kids aged 8 to 14. It is inclusive by design and it’s easy to approach also for people with learning disabilities. In 2020, Kids & Dragons hit Kickstarter after a few years spent in public playtesting on the road. WritingBold served as a consultant to the team, newcomers in the crowdfunding scene, to set up and run the campaign in the most efficient way. We consulted on lead generation, landing pages, ads, stretch goal strategy, and more.
Kids & Dragons ended up 367% funded, and one of the top 3 game crowdfunding projects of 2020 for the Italian market.