To build momentum ahead of the Orken crowdfunding campaign, I created a lead magnet landing page to collect emails from prospective backers. As an incentive, we offered the first novel in the series—designed as a primer to the entire IP—as a free reward for signing up.
Orken is a transmedia world-building project developed by Sixmorevodka. Although it was originally planned to launch on Kickstarter in 2025 and had promising sign-up numbers, the project is currently on hold while the most sustainable path forward is reassessed.
